Today we are flooded with the term “innovation” everywhere -- in magazines, journals, conferences, books, blogs, boardrooms, and news. Yes, with this level of attention being paid to “innovation”, it feels like “innovation has arrived!” It has made a big splash in the world, especially in the world of business!
But, what does this really mean to an organization? How does this energy and enthusiasm impact a person’s daily activities at work?
Innovation wins customers, creates competitive advantage, and increases profit for organizations. But it’s also a notoriously risky venture to enter into, resulting in extremely low success rates and reluctance on the part of investors and decision-makers to support it. Does innovation have to be so risky and unpredictable?
We need to take on these challenges head on by articulating repeatable and structured approaches for driving innovation in our organizations.